Sam’s Club makes major update due to its self-checkout – but customers are divided as change could cost them more money

Sam’s Club makes major update due to its self-checkout – but customers are divided as change could cost them more money

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SAM’s Club has announced it will hike its membership prices starting next month for the first time in almost a decade.

Marketing officer Ciara Anfield told RetailWire that Sam’s Club, which is owned by Walmart, had increased fees due to its quality products and rising costs, including upgraded self-checkout.

GettySams Club raised its prices in light of rising costs

She said the other improvements include curbside pickup and same-day delivery, as well as the product and self-checkout improvements.

The fees will increase from $45 to $50 for “club” members.

It is also raising the price of its higher-tier level called “plus”, which includes some additional perks, from $100 to $110, reports Reuters.

The changes will take effect on October 17, 2022.

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This is the first time Sam’s Club has increased the price of its membership in nine years.

In a note to members on Wednesday afternoon, Sam’s Club chief executive Kath McLay said the company is “mindful of the financial pressure on wallets right now”.

To soften the blow, the retailer will return the extra cost to members in the form of Sam’s Cash, its rewards program, for renewals made through mid-October 2023. 

This means “club” members will get $5 in digital cash and “plus” customers will get $10 each.

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It’s also the first time the price of the “plus” membership has been increased since it was introduced by the retailer in 1999.

Sam’s Club does not disclose its membership count but claimed in the most recent quarter that it is at an all-time high.

Customers took to Twitter to express their disappointment in the hike.

“I know everyone is hurting financially right now but we raised the price of memberships to $50” -Sam’s Club 2022,” one said.

The U.S. Sun contacted Sam’s Club for comment.

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The increase brings Sam’s Club closer in price to rival Costco, but the former is still cheaper.

One customer noted this difference on Twitter.

“With Sam’s membership price increase, has me thinking about Costco,” they wrote.

“Sam’s club is by far the better deal.  But if you’re a Walmart hater go to Costco by all means.”

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Costco charges $60 a year for its basic membership and $120 for its higher-tier “gold” membership.

The warehouse has not indicated they will raise their prices.

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